This is the box about Andrex that shows on the right when someone Googles your company.
About 45 minutes, one time. Why it's worth it: when a general contractor is deciding whether
to hand you a job, they Google you first, this makes sure what they see looks like the
established 38-year company you are.
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First: how to open your listing
1. On a computer, sign in to the Google account that manages Andrex.
2. Go to Google and search: Andrex Insulation Ltd
3. A bar appears up top with buttons: Edit profile · Read reviews · Photos · Posts · Performance · Edit services. That bar is your control panel. (If you only see "Own this business?" you're in the wrong Google account.)
1
Reply to your reviews
Click Read reviews
Chad, thank you for the feedback. We'd genuinely like to understand what happened and make it right — please reach out to me directly at (303) 777-4585 or nicole@andrex.org. — Nicole, Andrex
Thank you, [First name] — we really appreciate you taking the time. It was a pleasure working with you, and we're glad we could deliver. — Nicole, Andrex
Why: that unanswered 1-star is the very first thing a contractor sees about you. A calm, professional reply turns it from a red flag into proof you handle problems like a pro, and replying to everyone shows you're attentive.
2
Remove the two "inside the company" reviews
Each person deletes their own, in Google Maps → your profile picture → Your contributions → Reviews
Why: Google doesn't allow reviewing your own business. Leaving them up risks Google flagging or hiding your whole listing, which would hurt far more than two reviews help. A business can't delete a review it didn't write, so each person removes their own.
3
Fix your business information
Click Edit profile
Andrex Insulation Ltd is a commercial fireproofing and insulation subcontractor serving Denver and the Colorado Front Range since 1988. We install spray-applied fireproofing (SFRM), intumescent fireproofing (IFRM), firestopping, spray-applied insulation, and acoustic insulation for commercial, institutional, industrial, and multifamily construction.
Working as a trusted subcontractor to Colorado's leading general contractors, we deliver fire and life-safety assemblies installed to meet each project's specified building-code requirements, on schedule. Serving Denver, Aurora, Boulder, Colorado Springs, Fort Collins, Golden, the Colorado Front Range, and Wyoming. Call (303) 777-4585 for a bid.
Why: "Construction company" is so vague it makes you look like anybody. "Insulation contractor" is accurate, it's what the top competitor uses, and it tells Google and contractors exactly what you do. The description is the 10-second read that says "real, established fireproofing specialist."
4
Add your services
Click Edit services
Tip: when describing them, use the real product brands you actually apply. If unsure of a brand name, leave it off rather than guess.
Why: it shows the full range of what Andrex does, so a contractor sees you can cover their whole fireproofing scope, and it helps you show up when someone searches one of those specific services.
5
Add photos
Click Photos
Why: a listing with 3-4 photos looks abandoned; one with 15 real project photos looks like a busy, legitimate contractor. Photos of actual structural-steel work prove you do serious commercial jobs.
6
Give Michael access (2 minutes, important)
Menu (three dots) → Business Profile settings → People and access → Add
Why: this lets us see your listing's stats, how many people find you, how they search, and how many actually call, so we can tell you what's working with real numbers instead of guessing. We can't see any of that unless you add us.
7
One quick outside fix (optional)
On your Better Business Bureau page
Why: keeps your name identical everywhere so you look like one solid company, not several half-listings.
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Going forward (a habit, not a campaign)
Hi [Name], great working with you on [Project]. Would you mind leaving Andrex a quick Google review? Two minutes, and it really helps our crew. Here's the link: [your review link]. Thank you! — Nicole, Andrex
Why: a few real reviews a year from named GC people are worth more than a pile of random ones, and they're the strongest trust signal a future contractor can see.
The bottom line
After these steps, anyone who Googles Andrex before awarding a bid sees a complete, active,
professional 38-year fireproofing company instead of a thin, unattended listing. That's the
whole goal: don't lose work over a weak first impression. None of it costs money, and you only
do it once.